Media Relations (Marketing and Public Information)
Who We Are
Marketing and Public Information is GTCC’s primary source for news, advertising and communication resources. Working under the Institutional Advancement umbrella, professionals in our office provide a wide range of services to local media sources, the college community and the public in general. Providing information and breaking news on campus through media coverage and publications management is only one element. We also provide graphic design help – from complete projects to guidance to editing services. Photography, including an online photo gallery (coming soon), event planning and advertising are also functions of the marketing department.
Media Inquiries and Media Relations Procedures
The Marketing and Public Information Office must coordinate news releases to the media; the design, development, placement and purchase of advertising and printing; release of information on Board or major administrative actions; and scheduled TV or radio coverage of college events.
News and Publicity Releases
All pertinent data about general news items shall be submitted in writing to the Coordinator of Marketing and Public Information. Publicity requests for scheduled events shall be submitted to the Coordinator of Marketing and Public Information at least one month before the scheduled event. All media requests should go to the Public Information Officer.
The Marketing Director will be the official point-of-contact person for information concerning college events and campus-wide activities. If he/she is not available, the Public Information Officer is the next direct contact. In all cases, you should attempt to notify both persons. This does not include emergency situations, student or campus violence, natural disasters, etc. The PIO or marketing director will discuss the specific issue with the college president or executive vice president first. Then a decision as to who within the college is best suited to address the questions and concerns will be made. The president and executive vice-president are the official spokespeople for the college.
Inquiries from the media should be referred to the Marketing Director and Public Information Office. As a good rule, when in doubt, refer to the Public Information Officer for guidance.
As a general rule and if it is known that news media will be on college grounds, a representative of the Public Information Office should accompany any media group around campus to see to their questions and needs. If the media does not have an appointment or does not make the administration aware that they will be on campus, a representative of the college, preferably from the Office of Public Information will meet them and attend to their needs. If you see the news media on campus, please contact the Marketing Department as soon as possible. All news media should be encouraged to contact the Office of Public Information if they are to be on campus.
Identity Style Guide
A graphic identity program helps an organization distinguish its print and electronic media from those of other institutions by conveying a look that is easily recognizable, particularly among sets of materials destined for the same audience. When graphic elements such as symbols, typefaces, and colors are coordinated in a consistent manner, they convey a unified “family” image and enhance an organization’s ability to effectively communicate with others.
Uniform graphic standards, when carried to an extreme, can also hamper creativity and result in a look that is too uniform to be effective or to hold its appeal over time. Accordingly, GTCC’s graphic standards are not intended to apply equally to all types of visual design or to prescribe all aspects of a look. Instead, these standards aim to ensure that the use of certain unifying elements coordinates in such a way as to create a clear “family” look within sets of materials destined for the same general audience, as well as a coordinated look between all sets of College materials. The Marketing Department reserves the right to create graphics based on all information provided and with special consideration to the intended audience. Variance from these guidelines will be left to the discretion of the Director of Marketing on a case-by-case basis.
This standards and policies manual serves as a reference guide for members of the GTCC Marketing Department and other employees when producing college communications. It includes approved versions of the College logo, recommended typestyles, and design guidelines for a range of materials..
In an effort to ensure consistency and accuracy throughout the design process, the Marketing Department requests that any office desiring assistance with marketing projects such as photography, print, the web or video should consult the Marketing Department for design assistance and suggestions prior to the completion of a project.
Download PDF – Style Guide
Office of Marketing and Public Information
Phone number: 336.334.4822 Ext: 50581
Public Information Officer/Interim Director
Office of Marketing and Public Information
Publications and Graphics Designer
Marketing and Branding Specialist
Public Information Officer
What does the Public Information Officer do?
The Public Information Officer (PIO):
- Writes all news releases for the college and serves as the primary writer of feature stories about the college’s faculty, staff and students. Those stories may appear in local media print publications, on the college’s website or in printed materials/college publications.
- Acts as a liaison between GTCC and the news media by coordinating media coverage including interviews with faculty, staff or students and pitching GTCC-related stories to print and TV media outlets.
- Serves as the lead photographer/reporter for college events
- Helps maintain the college’s main social media sites (Facebook, Twitter).